How to Get Customers to Try (and Love) Your New Menu Items
According to a recent study, seventy percent of restaurant customers will only order menu items they’ve eaten before. This same study...
Growing a Twitter account for your business in Kenya
“So, like, how many Twitter followers do you have?” This question is a tempting one for brands to brush off,...
The Ultimate Guide to Influencer Marketing in 2020 in Kenya
Have you ever purchased something because a well-known person you admire used the product or service? I’m definitely guilty of...
Growth of influencer marketing in Kenya: An in-depth look into Njugush
Background Years before the advent of social media, traditional media ruled the airwaves and brands were willing and open to...
Will Urban Women Succeed in democratizing the conversations about women’s rights in Kenya?
Africa has come a long way in embracing the fact that women can openly speak about issues that they deeply...
The “Switch from KochoKocho to Airtel” rage on social media
The Telecommunications space in Kenya is filled with cut-throat competition compared to other African countries especially with the entrance of...
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