If you have never written a company profile before, it can be a little intimidating. A company profile’s purpose, after all, is not just to include basic details, but to clearly and confidently highlight the strengths of your company. You can think of it as your company’s resume.
A company profile is a professional summary of the business and its activities. You need a company profile if you want to raise capital and win investors, but you can also use it to inform other stakeholders, including clients.
You will find many variations and lengths for a company profile. Some businesses may not have grown enough yet and have profiles that are just two pages long. On the other hand, some might include awards, certifications, and a large client portfolio, topping out at 30 pages.
The bottom line with both situations, as well as those in between, is that a company profile is your business’s time to shine.
The Business Details
When you begin, gather the details listed below. These items should appear at the beginning of your company profile. Keep them accurate and up-to-date.
- Company name
- Established date
- Physical address per location
- Phone and fax numbers
- Website URL
- Email address
The Company Basics
These items will vary depending on your business type. So, just keep in mind that they may not all apply to your company, but you should include those that do.
- Description of the business including the mission and/or vision
- Product descriptions
- Description of services
- History, expansion, and growth
- Public relations
- Industry information
- Safety, health, and environmental policies
- Core team details
- Client portfolio
The next set of items also will not apply to every company. These are some of the types of notable achievements and accomplishments that you should include.
- Special programs and projects
- News or media recognition
You may see the following items in other company profiles or within the samples and templates below. If you feel that any of these is noteworthy for your business, then you should include them.
- Annual sales
- Financial targets
- Number of employees
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