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5 Reasons Why Branding Matters in Kenya
When customers or employees look at your website, logo, pamphlet or store front, what do they see? Every aspect of...
Growing a Twitter account for your business in Kenya
“So, like, how many Twitter followers do you have?” This question is a tempting one for brands to brush off,...
What is the internet saying about the Planned Airtel-Telkom Merger?
The Telecommunications space in Kenya has developed rapidly in the past 20 years due to the rise in demand for...
The Creative Process for Starbucks is now public, what African brands can learn
Whether you love or hate its coffee, there is no denying that the Starbucks brand is a juggernaut. The green...